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Collaboration

Plan social media as a team with clear approvals

Keep the current draft, the person responsible and the next step visible. An approval should relate to the version that will actually be published.

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Updated September 19, 2026

Pending post approvals in Impulio with the responsible person, review stage and link to review the post
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Define what each status means

A draft, a reviewed post and a scheduled post are different states. Agree who can change the text and who confirms that it is ready. A completed review does not by itself confirm publication.

Use a short approval workflow

Start with the people who need to check content or facts. More reviewers are not automatically better.

  1. Assign an owner and prepare the draft with its media.
  2. Request review from the person responsible for the content.
  3. Collect specific changes and revise the same draft.
  4. Confirm the final version before scheduling it.
  5. Check the actual publication result after the planned time.

Make feedback actionable

Ask what needs to change and why. “Replace the outdated price in slide two” is easier to act on than “Please improve this”. If the post changes after approval, check whether the revised version needs another review.

Include external reviewers with a defined scope

Share the relevant review using the available approval flow rather than handing over a team password. Check what the recipient can see and do. Agree who handles follow-up changes and avoid placing unnecessary personal information in a shared draft.

Check access and pricing against your actual team

Count the people who create, review and publish. Compare the current roles and plan limits on the pricing page before deciding how to organise the team; do not assume every reviewer needs the same access.

How Impulio supports this workflow

Work on the same draft

Keep copy and material together during preparation.

Request focused review

Use the approval workflow for the posts that need it.

Separate approval from publication

Check the final delivery status even when the draft was approved.

Frequently asked questions

Does approval automatically publish a post?

No. Approval and publication are separate steps. Check the selected workflow, schedule and final status.

How should external reviewers give feedback?

Use the available review-sharing flow and verify its scope before sharing. Avoid shared passwords and keep the review focused on the relevant post.

Which plan do I need for a team?

Check the current pricing page for supported roles, team access and limits. Match these to the people who actually need to create, review or publish.

Your next step

Try the workflow with your own content

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