Question 1

What is Impulio?

Accepted Answer

Impulio is your content planning app for social media. You can create, schedule, and publish posts across multiple platforms. Smart features help you create better content and evolve your strategy.

Question 2

How do I start after registering?

Accepted Answer

After registration, you'll be guided through a short onboarding process. There you can connect your first social media account, set up your profile, and define your content strategy. The dashboard shows a checklist with the most important first steps.

Question 3

How do I connect my first social media account?

Accepted Answer

Go to "Accounts" in the sidebar and click "Connect Account". Choose the desired platform and follow the authorization instructions. You'll be redirected to the platform to grant Impulio access.

Question 4

How do I create a new post?

Accepted Answer

Click the "+" icon in the top navigation bar or go to "My Posts" and click "New Post". You can add text, images and videos, manage hashtags, and schedule the post for one or multiple platforms.

Question 5

What is Quick Post?

Accepted Answer

Quick Post is a fast, mobile-optimized creation flow in three steps: choose a topic, write content, and select a platform. Access it via the "+" menu. Ideal when you want to capture a spontaneous idea and schedule it as a post right away.

Question 6

How do I plan posts in the calendar?

Accepted Answer

In the "Planner" you can see all your scheduled posts in a calendar view. Switch between month and week views. Simply drag and drop posts to another date to reschedule them. Click on a day to create a new post there.

Question 7

Which platforms are supported?

Accepted Answer

Impulio currently supports Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads, Twitter/X, Bluesky, Pinterest, and Mastodon. You can plan a post for multiple platforms simultaneously and customize the content individually.

Question 8

How do I edit or delete a scheduled post?

Accepted Answer

Click on the post in the post list or calendar. In the opened editor, you can adjust all details. To delete, find the option in the post's three-dot menu. Already published posts cannot be edited.

Question 9

What are recurring posts?

Accepted Answer

You can have a post repeat automatically on a set schedule. Define the interval and end point (date or count); Impulio creates the follow-up posts automatically.

Question 10

What does the first comment do?

Accepted Answer

You can place hashtags or a link as the first comment on a post instead of putting them in the caption. Available for Instagram, LinkedIn, and other platforms.

Question 11

Can I import posts from another tool?

Accepted Answer

Yes. On import, Impulio automatically recognizes Buffer and Metricool exports and brings in your scheduled posts — ideal when switching from another tool.

Question 12

What is the Idea Box?

Accepted Answer

The Idea Box is your collection space for content ideas. Here you can capture inspirations before they become finished posts. Ideas are organized in a Kanban board with columns: Ideas, In Progress, Planned, Published, and Archive.

Question 13

How do I move ideas between columns?

Accepted Answer

Drag and drop an idea into the desired column. This way you can track the status of your ideas, from initial inspiration to publication.

Question 14

Can I convert ideas to posts?

Accepted Answer

Yes! Open an idea and click "Create as Post". The information from the idea is automatically transferred to the post editor, where you can further develop it.

Question 15

What are content themes (Pillars)?

Accepted Answer

Content themes (also called Pillars) are the main categories of your content. For example, a fitness creator might have the themes "Workout Tips", "Nutrition", and "Motivation". These help you plan a balanced content mix.

Question 16

How do I create a content strategy?

Accepted Answer

Go to "My Strategy" and start the strategy assistant. You have several options: describe your topic in one or two sentences and get suggestions for themes, audiences, and content types. Alternatively, you can analyze your existing accounts, get inspired by other creators, or choose a ready-made template. Of course, you can also build your strategy completely manually.

Question 17

What is the Content Plan Generator?

Accepted Answer

The Content Plan Generator creates a content plan for up to 30 days based on your strategy. It considers your themes, audiences, and optimal posting times to make concrete post suggestions. You'll find the generated posts directly in the Planner.

Question 18

What are audiences in the strategy?

Accepted Answer

Audiences describe who you create content for. You can create multiple audiences (e.g., "Beginners" and "Advanced") and assign them to your content themes. This ensures you address all relevant groups.

Question 19

Which metrics are displayed?

Accepted Answer

In the Insights section, you can see reach, engagement (likes, comments, shares), follower growth, and post performance. The data is synchronized from your connected platforms.

Question 20

What are Insights?

Accepted Answer

Insights analyze your performance data and give you concrete recommendations. Patterns are recognized (e.g., which content performs well), optimal posting times, and areas for improvement.

Question 21

How do I refresh my analytics data?

Accepted Answer

Data is automatically updated regularly. You can also manually click "Refresh" to fetch the latest numbers. Note that some platforms provide data with a delay.

Question 22

How does Impulio measure where my users come from?

Accepted Answer

Impulio captures acquisition sources (e.g. UTM parameters, referral and campaign links) server-side and without cookies, and shows the conversions in the admin area. No third-party tracking pixels are used.

Question 23

How do I create a branded report?

Accepted Answer

Set your logo and colors in the report settings. Generated PDF reports then carry your own branding instead of the Impulio logo — ideal for agencies and freelancers.

Question 24

Can I share reports with clients?

Accepted Answer

Yes. You generate a read-only link clients can open without their own account. You can revoke the link at any time.

Question 25

What does the conversion report show?

Accepted Answer

The trial funnel, revenue per campaign and time series — so you can see which efforts actually turn into paying customers.

Question 26

What is Evergreen Content?

Accepted Answer

Evergreen content are posts that remain relevant and valuable over time. Impulio automatically identifies your top performers and suggests them as evergreen candidates. You can then republish these posts at a later date.

Question 27

How does Evergreen recycling work?

Accepted Answer

Under "Evergreen" you'll find four sections: All Evergreens, Active, Paused, and Suggestions. In the "Suggestions" tab, you'll see posts that performed above average. You can mark them as evergreen and set when and how often they should be recycled.

Question 28

Which plans include Evergreen?

Accepted Answer

Evergreen Content is available from the Pro plan. The Business plan includes additional settings for automatic recycling rules.

Question 29

What are Creator Recommendations?

Accepted Answer

Creator Recommendations show you profiles that thematically match your strategy. You can learn from their content, get inspired, and gain new ideas for your own content planning.

Question 30

How do I use Creator Recommendations?

Accepted Answer

Under "Creators" you'll see recommended profiles that you can filter by your content themes. You can save interesting creators to review later, or hide suggestions that don't fit you.

Question 31

Can I save creators?

Accepted Answer

Yes, using the "Save" button you can add interesting creator profiles to your personal list. In the "Saved" tab, you'll find all your bookmarked creators in one place.

Question 32

What does Radar show me?

Accepted Answer

Radar bundles current trending topics so you can find content that's relevant right now. The first insights for your niche appear after a short collection period.

Question 33

Which trend sources are available?

Accepted Answer

Currently Google Trends, YouTube trending charts and Wikipedia pageview growth feed in. For TikTok sounds we link straight to the official TikTok Creative Center.

Question 34

How do I turn a trend into a post?

Accepted Answer

Save a matching trend topic as an idea in your Idea Library, or create a post draft from it directly.

Question 35

How do I upload images and videos?

Accepted Answer

Go to "Media" and click "Upload" or drag files directly into the upload area. You can upload multiple files at once. Common image and video formats are supported.

Question 36

How do I organize media in folders?

Accepted Answer

Create folders using the "New Folder" button and move media via drag & drop or the context menu. This way you keep track of things even with many files.

Question 37

What image editing features are available?

Accepted Answer

You can automatically enhance images, remove backgrounds, transfer styles, edit image areas with inpainting, and upscale images. These features use Voltis.

Question 38

Can I generate images automatically?

Accepted Answer

Yes. In the media area and right inside the post editor — even when no image is attached yet — you can create an image from a description via "Generate image". The Voltis cost is shown on the button.

Question 39

How does automatic clipping work?

Accepted Answer

Upload a longer video to your media library and choose "Clip suggestions". Impulio analyzes the video and proposes the strongest moments as short 9:16 clips. Review the suggestions and accept the ones you like — trimming, vertical reframing and captions happen in one step.

Question 40

How do I accept a suggested clip?

Accepted Answer

Open the clip suggestions in your media library, preview them and click "Accept". The clip is trimmed, reframed to 9:16 and — if you want — saved with burned-in captions as a new media item you can attach to a post.

Question 41

How do I burn captions into a video?

Accepted Answer

Pick "Captions" on a video. It's transcribed automatically and the subtitles are burned into the frame — perfect for muted Reels and Shorts. The Voltis cost is shown on the button.

Question 42

Can I trim videos?

Accepted Answer

Yes. "Trim" shortens a video non-destructively — the original stays intact — and saves the section as a new clip.

Question 43

How do I turn a landscape video into a Reel?

Accepted Answer

"Reframe" automatically converts a landscape video to vertical 9:16 — ready for Reels, Stories and Shorts.

Question 44

Which social media platforms can I connect?

Accepted Answer

You can connect Instagram (Business/Creator), Facebook (Pages), TikTok, LinkedIn (Profiles and Pages), YouTube, Threads, Twitter/X, Bluesky, Pinterest, and Mastodon. Some platforms require a Business or Creator account.

Question 45

How do I connect an account?

Accepted Answer

Under "Accounts", click "Connect Account" and choose the platform. You'll then be redirected for authorization. Make sure you're logged into the correct account before establishing the connection.

Question 46

Why do I need to reconnect?

Accepted Answer

Social media platforms limit the validity of access permissions for security reasons. When a connection expires, you'll be notified and can renew it with one click.

Question 47

How do I collect leads via my bio?

Accepted Answer

Add a lead-form block in the bio editor and choose which fields to ask for (e.g. email). Impulio captures incoming leads cookie-free and privacy-friendly.

Question 48

How do I export collected leads?

Accepted Answer

The bio editor shows your captured leads with conversion analytics, and you can export them as CSV anytime.

Question 49

Can I show products or affiliate links in my bio?

Accepted Answer

Yes. Product and affiliate blocks show products with an image and link in your bio — including click and conversion tracking.

Question 50

What are Voltis?

Accepted Answer

Voltis are the currency for advanced features in Impulio. Simple text suggestions cost 1 Volti, more complex analyses 2 Voltis, and image generations 3 Voltis. You receive monthly Voltis depending on your plan: 10 (Free), 100 (Pro), or 500 (Business).

Question 51

Which smart features are available?

Accepted Answer

Available features: caption improvement and generation, hashtag suggestions, content idea generator, content plan generation, image editing (enhancement, background removal, style transfer, inpainting, upscaling), performance insights, strategy discovery, and creator recommendations.

Question 52

How do I buy more Voltis?

Accepted Answer

Go to "Settings" → "Subscription" → "Voltis". There you can purchase additional Volti packages. Unused Voltis don't expire and carry over to the next month.

Question 53

What are Teams?

Accepted Answer

With Teams, you can invite others to your workspace and collaborate on content. Team members can create, edit, and approve posts. Teams are available on the Business plan.

Question 54

How do I create a team?

Accepted Answer

Go to "Teams" in the sidebar and click "Create Team". There you can set a team name and invite members by email. On the Business plan, up to 5 team members can collaborate.

Question 55

What roles are available in a team?

Accepted Answer

There are various roles with different permissions. As the team creator, you have full control and can assign roles, invite or remove members, and manage team settings.

Question 56

How do multi-stage approvals work?

Accepted Answer

Teams define an ordered approval chain. Posts advance one stage at a time; "Changes requested" sends a post back, and a history records every decision.

Question 57

What plans are available?

Accepted Answer

Impulio offers three plans: Free (free with basic features), Pro (for professional creators with more accounts, posts, and Voltis), and Business (for teams and agencies with advanced features, team management, and unlimited posts).

Question 58

How can I upgrade or cancel my subscription?

Accepted Answer

Under "Settings" → "Subscription" you can switch plans or cancel. When upgrading, the remaining period is prorated. When cancelling, your access remains active until the end of the paid period.

Question 59

Where can I find my invoices?

Accepted Answer

All invoices can be found under "Settings" → "Subscription" → "Invoices". You can download them as PDF there. Invoices are also sent by email to your registered address.

Question 60

How do I redeem a coupon or promo code?

Accepted Answer

Open the redemption link or page and enter your code. A promo coupon adds free Pro months as a credit. When those months run out, your account automatically continues on the Free plan with no charge and no cancellation needed.

Question 61

What is the Engagement view?

Accepted Answer

A unified inbox for comments on your published posts on Instagram and Facebook. You reply, hide, or mark as done, all in one place.

Question 62

How does the Engagement view work?

Accepted Answer

Open "Engagement" in the sidebar. Comments are sorted into "To reply", "Questions", "Purchase interest", "All", and "Done". Requires a connected Instagram or Facebook account.

Question 63

How do I use the engagement inbox?

Accepted Answer

Under "Engagement" comments arrive in one place, filtered by "To answer", "Questions", "Buying intent" and "Done" — so you handle what matters first without switching apps.

Question 64

What is the referral program?

Accepted Answer

Invite friends with your personal link. Your friend gets a free Pro month when they sign up. You get a free month credited once your friend has been a paying customer for 30 days.

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